Giuseppe La Spina, a thirty-year-old sicilian degreed in Economics, is a social influencer who managed to merge his passion for fashion, photography and for the region in which he was born, Sicily, in his experience on social networks. Initially, his social profile had pictures of his youth past as a model, published without any aim or strategy.
With the university knowledge, instead he began to study the social networks and thinking about himself and his profile as a company. So he started to analyze the market (interests, hashtag), the product he wanted to sell (in his case, fashion and travel) and studying competitors (similar profiles) and customers (potential followers); so he managed to turn his profile in a real company with more than 90,000 followers.
What most impressed us by Giuseppe, is his realism that despite the success, has left him with his feet on the ground, with the desire to learn and grow in the world of communication and fashion while remaining himself. We are pleased to have chosen Giuseppe as the face of our latest photoshoot in Syracuse and to have shared with him our passion for Italian style that distinguishes LeVele brand.